Jess
Roush
UGC Creator + Strategist helping DTC brands test angles, refine hooks, and iterate performance-driven paid social creative.
42 y/o Millennial
Seattle-Based
Pet UGC
Couples UGC
Personal Trainer of 10+ years
Avid home DIYer + furniture flipper
Close to beaches, mountains and endless hiking trails
jess@jessroushcreative.com
My Clients
My Clients
Featured Work
Pet UGC
Sundays for Dogs
Problem-Solution
Lilypad Paint
Day In The Life
Merry People
Skincare
Glossier
Supplements
HOFNIE Creatine Gummies
SaaS
OnBento
Happy Customers
Wiatt Trujillo - Lilypad Paint
"Jess has been wonderful to work with! Content is delivered in a timely manner and is always great quality with a genuine delivery. If you have a more technical product, she is also excellent at understanding and communicating complex features with ease. Would highly recommend hiring!"
Portfolio disclaimer: Final brand ads may differ. All work shown highlights my filming and/or editing contributions.
Some examples are concept pieces created for demonstration purposes; not all brands shown represent paid partnerships.
Pets Brands
Pelsbarn
Buddy Biscuits
Beauty & Wellness
FragranceX
Blessed Be Magick
The Good Patch
Home & Couples
Pestie
The Glows
Behr Paint
Travel & Local Tourism
As a commercial UGC creator with experience producing ad-ready content for national brands, I bring conversion-driven storytelling into the travel and tourism space — blending aesthetic visuals with strategic structure designed to drive visitation and engagement.
Discover Snohomish
Spec tourism concept created to showcase Snohomish’s charm, walkability, coffee culture, and dog-friendly outdoor spaces. Designed to support tourism boards, small businesses, and local hospitality partners with scroll-stopping, story-driven short-form content.
Boosting Engagement & Conversions for Sundays
Case Study
UGC-style video ad – scripted, performed, and edited by me
Overview
I created a UGC-style video ad for Sundays For Dogs, handling the scripting and editing. The goal was to highlight the benefits of their human-grade dog food and show how it solves common pet owner challenges, while driving engagement, clicks, and conversions through relatable storytelling.
Client & Challenge
Client: Sundays For Dogs
Challenge: Many pet owners struggle with finding a convenient, high-quality food option for their dogs—something free from additives or synthetics, but still tasty and easy to serve. Sundays needed authentic content that spoke directly to these pain points in a relatable way.
Strategy & Approach
Platform: Facebook & Instagram paid ads
Content Style: UGC-style, relatable storytelling
Video Length: 30 seconds, optimized for mobile
Creative Focus: Human-grade quality, zero additives, delivery convenience, and flavor dogs love
Tools Used: Scripted and edited video in CapCut
Scripted the ad around a common pain point: my own dogs’ gut and digestion issues and the lack of time to prep meals
Positioned Sundays For Dogs as the solution: high-quality ingredients, convenience, and great taste
Edited the final video with engaging cuts, captions, and hooks to grab attention in the first 3 seconds
Delivered polished content tailored for use in paid campaigns
Execution
Results After 3-Month Campaign
CTR (Click-Through Rate)
CVR (Conversion Rate)
Engagement Rate
Watch Time
ROAS (Return on Ad Spend)
Metric
Performance
1.3%
2.8%
4%
22 sec
2.4x
Meet Dani & Dexter…
My dog UGC superstars!
Dexter is mellow and incredibly sweet. His favorite activities are (in this order) napping, eating and chasing the neighbor’s dog up and down the fence line. He also loves belly rubs and back scratches. Due to his calm demeanor, he specializes in selling dog beds (or really anything related to relaxation).
Dani is very intelligent, quite curious and a little bit sassy. Ok, a lot a bit. She enjoys barking at anything that passes by the house, playing fetch, and annoying her brother. She’s always camera-ready, especially if there are treats involved.
Let's Work Together!
Let's Work Together!
Contact Me!
Interested in working together? Fill out the form below or email me directly at jess@jessroushcreative.com, and I’ll be in touch asap!
